What happens when purpose drives you?

22 authentic and bold stories  – some you may relate to while others you may not. Perhaps some of the stories will inspire you to reflect in ways that are surprising. It’s all welcomed because our intention was to move you through the sharing of our individual personal stories – regardless of the direction it takes you.

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To evolve as a leader one must evolve as a person

From reactive to creative leadership

In a world characterised by volatility, uncertainty, complexity, and ambiguity, the biggest challenge we have as leaders is to engage others in our journey. The most powerful tool to create engagement is conversation and since you can't relate to others greater than you relate to others our leadership challenge starts within. 

That's what I'm passionate about, helping leaders surface, explore, and shift the beliefs, values, and fears that consciously and sub-consciously guide how they perceive themselves and how they interact with the world.

It's about the transition from an outside-in to an inside-out mental operating system, the shift from being driven by safety and fear to being driven by courageous curiosity and authenticity. Because that's the only way to engage others to create progressive sustainable change.



  • Coaching experience working with executives and entrepreneurs
  • Experienced facilitator of premium leadership transformation programs in partnership with Oxford Leadership
  • 15+ years in corporate with Cisco, Telefonica, Juniper and IBM
  • Co-founded, built and sold company in IT Service Management
  • Extensive international experience living abroad 20+ years
  • Certified by International Coach Federation, ICF
  • Certified on the 360 tool The Leadership Circle Profile
  • In the process of getting certified on the Leadership Development Framework (Rooke & Torbert)

What I do

Transforming Leaders for Good

Oxford Leadership Fredrik LyhagenTo fully express my purpose to create an inclusive and sustainable world I with Oxford Leadership to facilitate transformational change in large international companies on the theme of ‘Purpose Beyond Profit’. 

Close to 300 000 executives have been on our Self-Managing Leadership ® to gain clarity on their individual purpose and link that to the corporate purpose. We then typically take the leadership through a Strategic Focusing ® workshop to identify the key goals and make action plans for the few things that will make the biggest difference for the company going forward.

More about Oxford Leadership…

Executive Coaching

executive coach leadership development in pragueFew things are as inspiring as helping people progressively pursue their meaningful idea.

Drawing on my corporate and entrepreneurial experience and professional coaching training with International Coach Federation I work with corporate executives and entrepreneurs to help them reconnect with, trust and follow their inner compass.

More about Mindcore…


What I did

Strategy and Sales Management in the IT industry

Juniper Cisco Telefonica fredrik lyhagen cvI have +15 years in large international IT and telco companies. My last corporate position was to manage Juniper Networks’ alliance with IBM in the Nordics, Central & Eastern Europe and in the Middle East.

I enjoyed this as it was strategic work helping both Juniper and IBM colleagues, from client facing to executives, to multiply our joint opportunity.

The key challenge was to create a desire to break out of the habitual choices of sales approaches, solutions and partners and demonstrate our unparalleled customer value-add when we went as one team.

Before Juniper Networks I worked with strategy for Telefonica Czech Republic and sales for Cisco Systems.