Hi, I'm Fredrik.
I help you become
who you could be.
To evolve as a leader one must evolve as a person
From reactive to creative leadership
In his beautiful book 'The War of Art' Steven Pressfield writes “Most of us have two lives. The life we live, and the unlived life within us. Between the two stands resistance.”
I believe this line is more relevant than ever, that we've never felt this resistance as present in our lives as now. The world is changing quickly, and we follow these changes in real time from our smart phones. We're full of impressions, trying to make sense of it all, and trying to make sense of who we are in all of this. And while technology is evolving and creating possibilities in an unprecedented pace, we're still humans with a mind that hasn't evolved much in the last few thousands of years.
We're still tribe animals, primarily concerned with our own safety. The difference is that in modern society our primary threat is not physical death but ego death, still it's the same basic instinctive impulses that we need to learn to manage.
Bob Anderson, founder of Leadership Circle, writes "The primary tension in life and leadership is the tension between purpose and safety, between the part of us that wants to be about something great, make a difference, and demands our deepest commitment—and another part of us that simply is not up for that much risk. This tension is inherent. It lives in all of us, all the time."
With this tension inside and an outside world characterised by volatility, uncertainty, complexity, and ambiguity, the biggest challenge we have as leaders is to engage others in our worldly journey. The most powerful tool to create engagement is conversation and since you can't relate to others greater than you relate to yourself our leadership challenge starts within.
This is what I'm passionate about - helping leaders explore and deal with the tension between purpose and safety, to surface, explore, and shift the beliefs, values, and fears that consciously and sub-consciously guide how we perceive ourselves and how we interact with the world.
It's about the transition from an outside-in to an inside-out mental operating system, the shift from being driven by safety and fear to being driven by courageous curiosity and authenticity. Because that's the only way, not only to engage others to create progressive sustainable change, but to live a fulfilling life.
- Coaching experience working with executives and entrepreneurs
- Experienced facilitator of premium leadership transformation programs in partnership with Oxford Leadership
- 15+ years in corporate with Cisco, Telefonica, Juniper and IBM
- Co-founded, built and sold company in IT Service Management
- Extensive international experience living abroad 20+ years
- Certified by International Coach Federation, ICF
- Certified on the 360 tool The Leadership Circle Profile
- Certified on vertical development assessment LDF by Harthill
What I do
Transforming Leaders for Good
To fully express my purpose to create an inclusive and sustainable world I with Oxford Leadership to facilitate transformational change in large international companies on the theme of ‘Purpose Beyond Profit’.
Close to 300 000 executives have been on our Self-Managing Leadership ® to gain clarity on their individual purpose and link that to the corporate purpose. We then typically take the leadership through a Strategic Focusing ® workshop to identify the key goals and make action plans for the few things that will make the biggest difference for the company going forward.
Few things are as inspiring as helping people progressively pursue their meaningful idea.
Drawing on my corporate and entrepreneurial experience and professional coaching training with International Coach Federation I work with corporate executives and entrepreneurs to help them reconnect with, trust and follow their inner compass.
What I did
Strategy and Sales Management in the IT industry
I have +15 years in large international IT and telco companies. My last corporate position was to manage Juniper Networks’ alliance with IBM in the Nordics, Central & Eastern Europe and in the Middle East.
I enjoyed this as it was strategic work helping both Juniper and IBM colleagues, from client facing to executives, to multiply our joint opportunity.
The key challenge was to create a desire to break out of the habitual choices of sales approaches, solutions and partners and demonstrate our unparalleled customer value-add when we went as one team.
Before Juniper Networks I worked with strategy for Telefonica Czech Republic and sales for Cisco Systems.
What happens when purpose drives you?
I'm one of 22 authors that in January 2020 published a book on the topic of purpose and how decisions shaped our journey towards purpose. The book is an evidence-based approach to what a transformational journey may be like.
It's 22 authentic and bold stories, some you may relate to while others you may not. Perhaps some of the stories will inspire you to reflect in ways that are surprising. It’s all welcomed because our intention was to move you through the sharing of our individual personal stories – regardless of the direction it takes you.