About Me

Fredrik Lyhagen

Helping you live your full potential

I help you gain clarity on the ways in which you deceive yourself, to become clearer on your personal purpose, to integrate personal and professional priorities, and to explore and shape your habitual thought patterns and behaviours to design a life of fulfilment and joy.

If you are a leader, or aspire to be one, I can support you to authentically engage others in pursuing your vision, to build high-performing teams and, to how lead to maximise your impact.

I felt stuck, and I've figured a few things out on my journey to here and now

I had a fast career in international corporate IT. From the outside it looked as if I was on top the of world, 30 and a bit years old, leading a sales team of 65 people in the coolest IT company at the time.

However, on the inside my heart was crying but as kept pushing myself to fulfil other people's expectations I hit the the infamous wall shortly after my daughter was born.

That was the start of my journey towards living the life I wanted. It's now almost 15 years ago.

Read the full story on my way towards purpose here.

fredrik lyhagen

Since then I've co-founded and sold a company, I've done more international corporate IT work, and for the last 5 years I've worked as a leadership consultant and executive coach helping primarily large international companies. It's an amazing feeling to work with something that's deeply meaningful to me - helping others live their full potential.

My three most influential guides on my journey so far has been the reflections and conversations that has come with my extensive coaching training, spiritual grounding in Zen Buddhism and most importantly my wife - nothing has forced me to take a deep look at myself and clear up my own bullshit as much as making a marriage work for 17 years and counting.

His mindset, insights and his way of looking at things from a different angle really fuelled my development towards becoming a more reflective and conscious leader.

Michael, Category Leader, Western Europe


Fredrik is a very calm and inspiring coach. He changed my perspective on life both personally and professionally.

Marloes, VP Sourcing & Production

Fredrik helped me integrate my personal and professional priorities so I now put all my energy into what's deeply meaningful to me and I notice how I have more impact as a leader.

Fahrudin, Managing Director

Summary of experience and qualification

  • Coaching experience working with executives and entrepreneurs
  • Experienced facilitator of premium leadership transformation programs in partnership with Oxford Leadership
  • 15+ years in corporate with Cisco, Telefonica, Juniper and IBM
  • Co-founded, built and sold company in IT Service Management
  • Extensive international experience living abroad 20+ years
  • Certified by International Coach Federation, ICF
  • Certified on the 360 tool The Leadership Circle Profile
  • Certified on vertical development assessment LDF by Harthill

What I do

Executive Coaching 
We will step back from your busyness and create space for stillness. We'll explore the undercurrents of your mind, discover what emerges, reflect and gain new insights. Then you can step back into the business with greater clarity and impact.
Read more here

Developing high-performing teams
I do my work with organisations and teams in partnership with global leadership development consultants Oxford Leadership.

We work with CEOs, top management and teams, in environments of unprecedented volatility, complexity and ambiguity. We have successfully supported the people and culture side of more than 100 global business turnarounds in Fortune 500 and FTSE 100 companies.

Over 900,000 leaders from 90 countries have participated in our programmes, and many rate as the most life-changing development.
Read more here

Personal development
This work is customised to you and to get started we have a conversation to explore what would serve you the most.

One great way to get started on your own development is to join me the 3-week live virtual programme Transformation Within. Our past participants says it's a transformational experience.

Read more here

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selection of Evaluation feedback

What my coaching clients say

Presence and strategy made it powerful

“Fredrik is an energy catalyst. His strong and empathetic presence, his swift mind and his ability to see the big picture help me to quickly touch base with what’s essential to me and move forward with ease, even on the most difficult and personal topics. He also has this great combination of strategic AND practical thinking which make him a powerful mentor to work with.”

Soussi, Global HR manager, GLOBAL Furniture Retailer

"I feel much more confident, consistent and satisfied in both my personal (repeatedly confirmed by my spouse) and professional life. All of this also gave me new exciting personal work that I am looking forward to take on and then come back to work with Fredrik again."

frantisek, CEE Sales Director, Consumer Electronics

Establishing trust on all levels

"He possesses a unique ability to understand, communicate and establish trust with people across all levels and functions to effectively drive successful initiatives."

guntars, regional Sales Leader, global it provider

Challenging in a very human way

"Warm, gentle, strong, confident, held the space extremely well, thoughtful, delightful storytelling to illustrate the points being made. Challenging in a very human way."

Michael, CEO, consulting firm

SELection of evaluation feedback

What my workshop participants say

Genuine and honest

"Great guy with a lot of depth. His sharing and openness set the standard for the group. Genuine and honest facilitator with no need what so ever to brag or show off."

Arto, Sales Director, major european telco

ROLE modelling leadership
"Fredrik is an example of how to lead, ask challenging questions, and be determined to progress but all with great compassion."

anita, VP Procurement, Global Consumer Retailer

open minded with spot-on insights

"I loved your sessions and I feel privileged for the opportunity to have open minded sessions with you. Your insights and examples of your experience in life were spot-on."

Andres, TEchnical Dircector, major european telco

making change enjoyable

"It is great how you guide people. Your power, knowledge and positive energy make it enjoyable to change! ;-)"

Anna-Lisa, sector lead, global consulting firm

More testimonials and endorsement on my LinkedIn profile here.

What I did

Strategy and Sales Management in the IT industry

Juniper Cisco Telefonica fredrik lyhagen cvI have +15 years in large international IT and telco companies. My last corporate position was to manage Juniper Networks’ alliance with IBM in the Nordics, Central & Eastern Europe and in the Middle East.

I enjoyed this as it was strategic work helping both Juniper and IBM colleagues, from client facing to executives, to multiply our joint opportunity.

The key challenge was to create a desire to break out of the habitual choices of sales approaches, solutions and partners and demonstrate our unparalleled customer value-add when we went as one team.

Before Juniper Networks I worked with strategy for Telefonica Czech Republic and sales for Cisco Systems.